Visual principles
Through our interfaces, we strive to create experiences that convey meaning and trigger emotion for our users.
At Schneider Electric, our intentions are summarized by two words: Focus and Engage.
We aim for straightforward interfaces that cultivate simplicity and we organize the content to be contextual.
Through graphical representations and modular interfaces, we create a fluid and entertaining experience.
Based on these two intentions, the following visual principles have been developed to strengthen our foundational intentions:
Emphasize only the most important information on the screen. That way, users can easily identify what matters and what is secondary information. On the other hand, if all of the sections are emphasized (boxed), it looks like none of them are.
Choose not to show some information if it is not relevant at that time. This will make what is important stand out.
As we perceive our world in three dimensions, we create a depth effect on our screens by separating elements and planes with elevation, and preventing two elements from simultaneously occupying the same point in space.
We use clear status colors along with text and icons to clearly signify when things are going well, not well, or when there is a major issue.
Whenever possible, we communicate through visual and textual information. We draw attention to the most alarming or urgent situations by using motion.
Aiming for conversational applications, we use titles to summarize the situation. The title text and status colors can change depending on this situation.
Interfaces are not static frames but dynamic objects, and we conceive them in motion by designing refined micro-interactions, subtle transitions, and delightful animations.